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Behind the scenes

Leah‘s shot of me and Richie.

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Sunday, March 9th at 11:59 p.m. • 1 comment

Content Boundaries, a 12-Step Program

Heather Armstrong (of Dooce) and Maggie Mason (of Mighty Girl) held a panel this afternoon which discussed the boundaries a blogger sets between their content and audience. My computer died, of course, a few minutes before it started, but I managed to take some notes on the back of a boarding pass.

They were both extremely mellow and funny, and made some excellent points regarding the benefits and disadvantages of publishing your personal life online.

A few things that stuck out:

  • As far as blogging goes, the mood you set in your posts is generally the mood you get back from your audience.
  • It’s important to find the “sweet spot” between author and reader. Over time, a blogger gets a general feel of what types of posts will attract better responses.
  • Set explicit goals regarding your website. This could include readership, money, awards, etc.
  • Something will go wrong. It’s not a huge deal to delete the meaner comments, especially if you feel that they’re attacking your readers. Heather mentioned how she generally leaves up the hateful stuff because she finds it humorous, but if she feels that her readers (i.e., the ones who can relate to her postpartum depression) would be hurt by something, she will absolutely take it down.
  • Let yourself evolve. “Publish for the readers you want, not the ones you have.” Don’t worry about your image changing from, for example, “living single” to “married girl.” People can “smell” that you’re being false.
  • Always do “your thing.” Never be vanilla.

It was a really interesting perspective from the two of them, as Heather is generally extremely open with her writing and Maggie is pretty safe. Heather talked about the day that she found out she had 30 readers, and how that was such a huge deal for her.

The content of their panel was probably the most relatable for me so far. I’ll be writing about my more personal, fan-girl reaction to seeing Heather at thatnight.

Sunday, March 9th at 8:48 p.m. • 1 comment

Running Crazy

There are a lot of people here. The conference is insanely huge, and it’s easy to get lost in everything that’s going on.

By the time I arrived at the convention center earlier this afternoon, most of the panels were wrapping up. I got registered, picked up my badge, and then went out to dinner. Spaghetti Warehouse. There was a bat flying around, resulting in a multitude of screaming girls. And men.

I learned that even with SXSW’s expensive admission costs, there are a few other conventions that can be up to double that price. Apparently, this is a festival that a lot of people pay their own way to attend.

I may have walked about three hundred miles around the city tonight. It seems like there are a hundred different evening events going on at once, and as everyone is always constantly looking for another one, the crowds never really calm down. Everything is pretty much in walking distance, unless you’re wearing heels. Don’t ever wear heels.

Jeff Croft and Richie

I’m hoping that by tomorrow, I’ll be more acquainted with how everything rolls. I’m looking forward to a ton of panels and other fun things, thereby hopefully providing you with more useful and/or entertaining information.

Saturday, March 8th at 9:57 p.m. 1 comment

Landed

In a few minutes, I’ll be leaving my beautiful hotel room and meeting Richie for the first time at the Austin Convention Center.

The combination of jet lag and drugs has me a bit woozy, but I’m fighting the urge to crawl into bed for a couple hours. Honestly? I can’t believe I’m in Austin. The plane rides went so quickly, I feel like I just spent a few hours walking around the Pittsburgh airport and not really going anywhere.

In any event, I’m a bit of a mess. Rushing and sweating will do that. I can’t wait for tomorrow and Monday, if I can ever get over the fact that I’m actually here.

Saturday, March 8th at 4:12 p.m. 4 comments

Sixty-three degrees and sunny

My apologies for not writing the last entry sooner. I’ve come down with a cough, sore throat and runny nose since returning from Austin. Take note: You meet a lot of people at SXSW and there are a lot of germs floating around, in addition to the usual crop of STDs.

My last day at SXSW on Wednesday was a first goodbye to Rachel.

We promised to keep talking. She climbed into one of two taxis. And she left wearing the same wool coat she came in wearing.

I took the taxi for the convention center to meet with Daniel for lunch at Stubb’s Bar-B-Q, where on the way I saw an expired parking meter whose LCD display was encoded to “FAIL.” Only in Austin. And during lunch:

Me: “Are you hungry?”

Daniel: “No, are you?”

Me: “Not really.”

Overheard during lunch from another table, apparently, the SXSW Facebook party at Pangaea wasn’t such a great hit with the cash bar. Cash bar? For a company estimated (by some crazies) to be worth $15 billion? Maybe they were trying to keep Sarah Lacy from showing up. Oh, wait, she was there.

After lunch, two girls from a public relations agency stopped us for a “vlog” interview. On camera, they asked us what we were hoping to get out of SXSW (free booze), what websites we couldn’t live without (Daniel said Pownce and Digg; he literally couldn’t live without the latter), and what we thought about social networks.

Huh.

Y’know. Because Daniel actually spoke on a panel about that very topic. Not that that makes a difference, right? The two said the interview would appear on the company’s blog; I’m not going to hold my breath, but it would be fun to see it.

Update: Wow, it got up, but it’s only a short clip. It’s around 2:10 in, and I’m smiling like a silly bastard.

I met Todd Sieling, a Ma.gnolia developer, and Mel Kirk, of o’, humble Internet fame. I didn’t recognize her at first (“What was her name? Melody? Molly? Ohhhh…now I remember.”) And so I sat, hands on chair and feet a’ swinging, waiting for an introduction. I doubt she would have remembered a word with me but — sometimes — people react to name dropping, and I think she’ll remember me the next time, be it a good or bad thing.

Daniel and I caught the Considerations for Scalabale Web Ventures panel, which truly reinforced the notion that I am an Internet noob, and that I am going to continue fiddling with rounded corners and gradients. Did you know that during some traffic peaks, Flickr serves 32,000 images per second?

And when the panel finished, I said goodbye to Daniel. Leah gave me her chicken wrap. I paid $35.07 to a taxi driver and flew 195 miles in 170 minutes at 36,000 feet. I watched the last half of Carson Daly. And I missed Moby.

The lines were long. The panels were short on knowledge. Yet South by Southwest was easily the best part of my year and most of last, too.

Next time, I’ll book a hotel a little closer. I’ll register a little earlier. And maybe then I’ll make a website worthy of the experience.

Monday, March 17th at 9:11 p.m. • 0 comments

The one where boning is socially acceptable

The next day at SXSW was actually a bit rainy and overcast. So, naturally Rachel spent an extra 15 minutes straightening her hair and getting glammed up for the 2008 Bloggies for her nomination as a “Best-kept Secret Weblog.”

This is what she looked like for four days

She was super nervous as the video at the end of this post will show you.

I never told her, but in my blogging hey-day (good Lord, I sound old), I wanted to win a Bloggie pretty badly back in 2004. So to go with her simply, I was impressed and content just to be there. So I’m arm candy. I’m OK with that! (In fact, I think it’s pretty freaking awesome.)

The awards had its own live chat in #Bloggies on irc.freenode.net on IRC. Naturally, only about 3 people (myself included) probably knew how to use IRC, so it was there that I smack talked like a petty troll on Rachel’s behalf where it was projected onto a large wall adjacent to the stage.

Unfortunately, the person from So Very Alone won the “Best-kept Secret Weblog” award. I don’t think it’s right for me to give my opinion on this matter, but I’ll leave you with this select quotation from his (her?) About page:

I’m ordinary-looking, and I’m rarely — if ever — rude. I guess, in a lot of ways, I’m pretty normal.

So why do I feel like I’m drowning?

Yikes. Nice design, too.

I went to the Browser Wars: Deja Vu All Over Again? panel, which wasn’t so great. A representative from Apple’s Webkit team didn’t show up, which took away a big chunk of what could have made the time spent valuable. I believe the room filled to capacity; but for what? I mostly checked out mentally when they started bickering over what “open” really meant and the “limitations” of Apple’s iPhone.

While I’m sitting in a stuffy room full of nerds and bad fluorescent lighting, I get notified that someone proposed to a girl to marry him at the keynote of Frank Warren, creator of PostSecret. I miss all of the good stuff, argh!

But the next panel was the one I was looking forward to the most: Design Eye for South By, the one with, y’know, actual design work behind it. Just to clarify any confusion on what happened to Jeff at the panel, the panelists were talking about what people do at SXSW and what’s important to them and how the website could realign to those ends.

Things like talking, socializing, partying, and…that’s when one panelist said, “Unless you’re Jeff Croft, then you’re boning.” Wow, that was pretty awesome. That’s OK. I think Jeff liked it.

We caught dinner at P.F. Chang’s with Andrei, Bronwyn, Ryan, Mike and to a lesser degree Keith and Wilson (sitting at other tables). As someone who had been reading their blogs and articles for the past four or five years, I was stunned at how cool and relaxed and friendly everyone was.

I wish I could say I lived it up my last night in Austin, but I spent it, um, doing homework, and going to the Blue Flavor’s party at the Iron Cactus for not even a couple of hours. It was a slow and short night, but easily my favorite and most memorable.

Thursday, March 13th at 4:59 p.m. • 1 comment

About

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Who’s that sexy lady? No? Who’s that girl that makes websites? Aw yeah.

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This is what happens when someone gets excited to go to SXSW. He makes a blog. Y’know, that thing that 13-year-olds do in their bedroom.

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